Easy Day Foundation: Bridging Military Service and Civilian Life with Purpose, Passion and Pop Culture

In a world where veterans are often thanked but not always supported in meaningful ways, we created our non-profit,  Easy Day Foundation to be more than a gesture; it’s a lifeline. Our mission is simple but powerful: help veterans successfully transition to civilian life by offering critical support in mental health, career development and community reintegration. Founded on the belief that service doesn't end when the uniform comes off, we’re committed to meeting veterans where they are and walking alongside them through the next chapter of their lives.

The journey from military to civilian life is not an easy one. For many veterans, this transition can be disorienting, isolating and overwhelming. The Easy Day Foundation was born out of our desire to change that narrative. We’ve seen firsthand how a lack of accessible resources, especially in mental health, can hold back even the strongest individuals. We wanted to create something that didn’t just thank our heroes but truly stood by them with tools, mentorship and opportunity.

What makes Easy Day unique is how we blend high-energy, culture-driven live events with purposeful fundraising. Our model allows the public to celebrate, engage and give back simultaneously proving that supporting veterans doesn’t have to be somber. It can be dynamic, fun and deeply meaningful. From celebrity-hosted events to community activations, our fundraising efforts create tangible impact. Proceeds go directly to vetted nonprofit partners such as Boot Campaign, UNLV’s Military and Veteran Services Center, Team Rubicon and Fisher House Foundation. All of the non-profit organizations we serve are boots-on-the-ground, delivering real change for those who served.

That’s why partnering with the 2025 American Music Awards (AMAs) felt like the perfect fit. Airing live on May 26 from the Fontainebleau Las Vegas on CBS and Paramount+, the AMAs represented an iconic opportunity to spotlight veterans on a global stage during Military Appreciation Month. This collaboration wasn’t just about visibility, it was about action.

As the Official Foundation Partner of this year’s AMAs, we proudly brought “Easy Day Moments” to the broadcast. These special segments included curated performances, inspirational tributes to service members and even the presentation of a special Easy Day award. Portions of the audience seating were reserved for veterans, giving these heroes a night to remember, front and center.

We also launched in-show fundraising efforts where fans could support a range of national and local veteran service organizations. Additionally, attendees and viewers had the chance to win custom boots and apparel signed by celebrities, turning pop culture moments into meaningful fundraising opportunities.

Our goal at this year’s AMAs was not just to pay tribute, but to shine a light on the needs of millions of veterans navigating life after service. For far too long, the challenges facing veterans, particularly around mental health, have been overlooked or underfunded. Through Easy Day, and collaborations like this, we’re changing that.

Our impact also extends beyond high-profile events and national broadcasts. Easy Day-led campaigns, like our Heroes Hired Program, are examples of how we’re building support at the local level. Through this initiative, we provided Veteran students with professional attire, resume reviews and interview coaching to help them confidently enter the civilian workforce. It’s a program rooted in dignity, empowerment and preparedness. When you help someone suit up for an interview with confidence and purpose, you’re not just preparing them for a job, you’re reinforcing their value in society.

Whether it’s helping a veteran land a civilian job, access counseling, or connect with a supportive peer community, Easy Day stands ready to assist. We believe veterans deserve more than recognition, they deserve results.

As two people who believe deeply in service, both in and out of uniform, we are proud to lead an organization that is turning gratitude into action. If you're reading this and wondering how to get involved, visit easyday.org, support our events, or simply spread the word. Every action matters, and every dollar raised helps bridge the gap between service and civilian success.

In Vegas and beyond, let’s continue to make every day an Easy Day for those who served our country.